Category: Blog
Apr 24
A Comprehensive Media Campaign
Truth be told, attention spans are short. Online, you need to state your case in 2 or 3 minutes, or risk losing your audience before they even figure out what your company does. When it comes to entertaining your audience in a way that keeps their attention, lays out your value proposition, and embodies the spirit of the organization, 2 minutes of video speaks volumes more than 2 minutes worth of text on a page.
But to get noticed in the first place, you need to cast a net through a number of mediums and venues. For a company looking to make a splash there is no competition to a comprehensive video campaign.
A Glass Ink video campaign consists of a suite of stunning videos, each of which are tailored to fit your specific marketing needs: improve sales, increase site traffic, acquire new patrons, secure new funding.
Our recent work with The Boston Conservatory is the latest example of how a Glass Ink Media video campaign delivers. By identifying the Conservatory’s marketing goals and assessing their media needs, Glass Ink presented a cost-effective and versatile suite of videos specially crafted for each phase of the institution’s 5-year capital campaign.
Already, the college is experiencing results — donors better understand the school’s goals, prospective students are connecting to current students, and the general public is paying attention to the Conservatory “brand” — on television, on the web, and on the digital billboard they pass by foot when they’re in the Fenway neighborhood.
We’re proud of the what we’ve delivered to the Conservatory, and in our line of work, there’s nothing better than a happy client.
Click here to watch the videos from this campaign, and learn more about what a Glass Ink Media video campaign offers.
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