Category: Blog

InkCase Plus Kickstarter Raises $100k goal in 3 hours

Glass Ink Media recently conceptualized and produced a Kickstarter video for OAXIS, a company that specializes in creating innovative accessories for smartphones. This video was to be used for the launch of the InkCase Plus, an e-ink screen that interfaces with Android phones as a low-power and easy-to-read second screen. InkCase Plus combines the advantages of e-reader screens with the power and connectivity of smartphones, adding functionality and alleviating a number of the issues that come from using power-hungry smartphone screens. The campaign was a huge success, reaching its goal of $100k in 3 hours and garnering lots of press coverage thanks to the work of London-based PR firm DynamoPR.

Our goal with this video was to show how the InkCase Plus could be fun, but also practical for everyday use. As mobile devices become more and more integrated with daily life, our relationship with them has become much more personal and intimate. We decided that shooting in the first-person perspective was the best way of showing this relationship, while engaging viewers as though they were a part of the story being told (in this case, a date with the video’s star, played by the talented Bre Paquette).

We had a lot of fun shooting this — check it out!

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