Truth be told, attention spans are short. Online, you need to state your case in 2 or 3 minutes, or risk losing your audience before they even figure out what your company does. When it comes to entertaining your audience in a way that keeps their attention, lays out your value proposition, and embodies the …
A unique opportunity arose back in September, when we were asked by The Boston Conservatory to create a 30-second digital billboard ad using footage from the campaign video we recently shot. The digital ad would run on an electronic billboard right outside Fenway Park, at the intersection of Lansdowne and Ipswich Street: We were happy …