A unique opportunity arose back in September, when we were asked by The Boston Conservatory to create a 30-second digital billboard ad using footage from the campaign video we recently shot. The digital ad would run on an electronic billboard right outside Fenway Park, at the intersection of Lansdowne and Ipswich Street:

We were happy to take on the project and enjoyed the challenge of formatting the ad to fit the billboard’s unique sizing, because it allowed us to get creative with incorporating graphics into video in ways that a typical video would not. It also pushed us to think differently in terms of how to engage our outdoor audience and tell a story in only 30-seconds, using only visual elements.

We’re pleased with how the ad turned out, and thrilled that it was seen by the thousands of Red Sox fans who caught the World Series games in Boston! Check it out below:

Photo source: Orange Barrel Media.