We’re only 12 days into 2015, but it’s already been an exciting year! WobbleWorks, the team that brought to market the world’s first 3D printing pen—the 3Doodler (check out the ad we created for them last year)—has announced version 2.0 on Kickstarter.

Reaching their $30K goal in just 16 minutes, the campaign has been a tremendous success. With 12 days of the campaign left and well over 5,000 backers, the new pen is about to surpass $800K raised.

As with any crowdfunding campaign, the video plays an important role in announcing the product, highlighting its features, and generating excitement in an-easy-to-share format. Glass Ink Media worked with the 3Doodler team to create a campaign video that would accomplish these points, while also celebrating the amazing work being done by the 3Doodler community. Through careful scripting, studio shooting, collecting YouTube footage of incredible 3Doodler-user projects, and editing, the 3Doodler 2.0 Kickstarter video was made! A big thanks to Pete Desiderio, who also shot lots of key footage from the company’s offices in Hong Kong.

If you haven’t already, be sure to check out the video below and the 3 Doodler Kickstarter campaign.